19th February 2017. One of the most common questions about farmer training videos is how farmers will watch them if they don’t have electricity to run a projector, or own a laptop. As mobile communications improve, however, new ways are emerging that are making it easier for farmers to download, view and share videos.
Farmers no longer need expensive hardware (such as a computer or TV and DVD player) to watch videos.
Last year, Gérard Zoundji (from the University of Abomey-Calavi) sent me photographs of a farmer in southern Benin who had watched farmer training videos about vegetables on his mobile phone. Someone had bought a DVD at the local agro-input shop and
converted the videos from the DVD into 3gp format to watch on his mobile. Farmers are now able to watch videos even without DVD players.
In India farmers go one step further, and download videos. Kannappan, one of the trainees from the local NGO MSSRF, was chatting with some of the village farmers when one of them, Ramesh Permal, mentioned he was rearing fish in a pond. ICT-savvy Kannappan took out his mobile phone, connected to the Access Agriculture website, and searched among all Tamil videos,
and found one on raising fingerlings. It took him less than 3 minutes to download the video to his mobile.
Farmers may not have computers, but they are starting to get smart phones. Some smallholders rely on extensionists to get electronic information, but others are starting to use their phones to access information on their own, directly from the internet.
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